About Us

Meet Vince and Andrea La Rocca – 25 years of Valued Vision Service


We’re proud our family owned practice has been providing extraordinary vision care and outstanding customer service for over 25 years. Vince has 35 years experience in the optical industry and Andrea has 15. We’ve built up a reputation of trust that brings patients back for a lifetime of customer-focused vision care.

Vince began his career in the optical industry in 1977 and has covered all aspects from lens fitting in the laboratory to managing prime site corporate stores in the city. He owned and operated the Frankston Budget Eyewear store for 20 years.

In 2008 he decided he could offer better care if he left the corporate world and became an independent operator. His background has given him a far-reaching knowledge of lens technology and frame fitting.

Our highly trained Optical Dispensers have been with us for many years and enjoy the relationships they have built with our clients. We take pride in assisting you with selecting the very best frames and lenses to suit your face, budget and lifestyle and follow up with the kind of care that sets us apart in the vision care industry.